Abstract – Reframing weed biocontrol for engagement with Māori – co-development of print and video resources

Author 

Coauthors 

Abstract

Consultation with Māori (the Indigenous peoples of Aotearoa New Zealand) is mandatory for the Environmental Protection Authority to approve the release of new weed biological control agents in Aotearoa New Zealand. Yet Māori iwi and hapū (tribes and sub-tribes) frequently report that the technical framing of biocontrol does not resonate with them and that addressing concerns about whakapapa (genealogy, encompassing ancestral connections between people and the natural world) and potential non-target effects remains insufficient. These barriers threaten meaningful participation in decision-making and may limit future adoption of biocontrol approaches.
To address this gap, we co-developed communication resources that reframe biocontrol through Māori cultural concepts and narratives. Using a participatory design approach, iwi and hapū representatives were engaged through wānanga (deliberation) to shape the format, style, and content of a bilingual brochure and a short explanatory animation video. Both resources draw on te reo Māori (Māori language), metaphor, and storytelling to make technical concepts relatable and meaningful to Māori audiences.
This project offers a model for integrating indigenous perspectives into science communication to strengthen engagement, transparency and shared decision-making in weed biocontrol policy and practice.

keywords 

Indigenous engagement 

co-design 

science communication 

Aotearoa New Zealand 

Highlights 

Co-designed resources reframe weed biocontrol using Māori cultural concepts. 

Bilingual brochure and video support consultation and engagement with iwi/hapū. 

Approach builds bicultural capability